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Creative Strategy

DC Comics Fandome

IP Recognition and Measurement in User Generated Content (UGC) .

Focused Use Cases

Trend Volume Tracking

True measure User Generated Content (UGC)

IP Patterns emerging in UGC

Fandome Measurement & Breakdown

Fandome Brand & Topic Share of Voice

IP Breakdown in Fandome Content

Batman dominated the character IP for the event.


During this event, the new Batman trailer dropped, but a Black Adam sneak peak did not generate a similar volume of UGC.

41.49%

BATMAN

2X

higher

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7.78%

Superman

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7.40%

The Flash

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6.40%

BLACK ADAM

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Additional Case Studies

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Industry Overview

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CREATIVE STRATEGY

DC Comics Fandome

IP Recognition and Measurement in User Generated Content (UGC).