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Industry Overview

BeerTok Popup

Look before you leap! Onramp onto TikTok with a strategic deep dive of your space.

ViralMoment Makes Tiktok Content Searchable

1

Search For “Bush And Dog”

2

Sort By Top Performing

3

Get Results from embedded images, text and sounds, not just simple text, comments and hashtags


TOP PERFORMER

OBJECTS + LOGO

Magnifier Outline Icon

Bush + Dog

find

TEXT + CAPTION

Comments

Which beer brands show up most frequently in user generated content about beer?

budweiser

12.12%

buschlight

10.49

modelo

9.79

coors

6.99

budlight

6.53

miller

5.59

heineken

4.90

coke

3.96

coorslight

3.26

instagram

3.03

jackdaniels

2.33

michelbud…

2.33

crafbeerli…

2.10

kingfisher

2.10

fireball

1.63

other

12.53

SO WHAT?

Create norms and benchmarks for what healthy and unhealthy community trends look like. Set notifications for when your ideal range is not being met and deploy creator/influencer workflows.

Track who owns the #1 #2, etc positions. How much overall change is there in the top 5? Recognize who your competition is today vs last week vs last quarter.

Use brand benchmarking to highlight source inspiration and seasonal opportunities for future creators.

CONTENT CLOUD

Get an overview

of the top content, topics and videos in a space

bagel-K8

1.2M

311

any_camer

6.2M

918

d-smith11

523K

891

mygurl-83

491K

0

pardaytt

812K

1112

SO WHAT?

See the words used to discover and broadcast and tie them with paid media/

other media efforts. Spot early trends before the space is crowded, reinforce content marketing and SEO.

Top Hashtags, Topics & Sounds

Understand how users are toking about beer

TOP HASHTAGS, TOPICS & SOUNDS

Beer

988

beertime

509

beertok

506

beerlover

504

beercocktail

99

craftbeer

88

funny

83

isolation

68

inverted

49

brewery

48

buschlight

45

cerveza

44

alcohol

41

fancybeer

41

post volume

2.0K

1.5K

1.0K

0.5K

0

drink

tiktokcom...

person

accessories

art

item

nature

brand

family

furniture

hashtags

SO WHAT?

Stay on tone while staying on brand. See how people are discovering (adjust owned media) and amplifying (recruit key creators) while also having clear and flexible rules on keywords.

Find reciprocal affinity brands, topics, trends that increase reach and frequency opportunities.

Take inspiration from non competitive trends and brands who show unique patterns, topics, and themes. Activate influencers, paid media, and owned content in line with related but not yet overlapping media.

SEE YOUR FANDOM CLEARLY

What communities are active in this conversation?

Identify top influencers who already post by trend

See Who’s most actively creating in your space, regardless of their size

Know where in the world your audience is from

Recognize popular adjacent communities

jordi.koalitic

@jordi.koalitic

112 Following

19.7M Followers

363.M Likes

Creative photography. Follow me on IG!

FOLLOW

...

ACTIVE COMMUNITIES

4.25%

drinktok

invatapetiktok

2.91%

2.91%

thicktok

beertiktok

2.68%

iso_beer_tender

@UNCLEISO

451 Following

8.9K Followers

572.9K Likes

Iso Beer Tender, Uncle Iso

FOLLOW

...

2.01%

brweerytok

learnontiktok

1.79%

1.79%

buschtok

drunktok

1.79%

Get started Tracking trending influencers in your space with ViralMoment

Additional Case Studies

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REPUTATION MANAGEMENT

Delta Airlines

Helping Delta navigate customer and employee issues BEFORE they go VIRAL.

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COMPETITIVE BENCHMARK

We measured #makeuphacks over time, and saw a major trend in October 2021. Some brands were able to capture the VIRALMOMENT while others just watched it past and missed the pre-holiday bump.