Industry Overview
BeerTok Popup
Look before you leap! Onramp onto TikTok with a strategic deep dive of your space.
ViralMoment Makes Tiktok Content Searchable
1
Search For “Bush And Dog”
2
Sort By Top Performing
3
Get Results from embedded images, text and sounds, not just simple text, comments and hashtags
TOP PERFORMER
OBJECTS + LOGO
Bush + Dog
find
TEXT + CAPTION
Comments
Which beer brands show up most frequently in user generated content about beer?
budweiser
12.12%
buschlight
10.49
modelo
9.79
coors
6.99
budlight
6.53
miller
5.59
heineken
4.90
coke
3.96
coorslight
3.26
instagram
3.03
jackdaniels
2.33
michelbud…
2.33
crafbeerli…
2.10
kingfisher
2.10
fireball
1.63
other
12.53
SO WHAT?
Create norms and benchmarks for what healthy and unhealthy community trends look like. Set notifications for when your ideal range is not being met and deploy creator/influencer workflows.
Track who owns the #1 #2, etc. positions. How much overall change is there in the Top 5? Recognize who your competition is today vs last week vs last quarter.
Use brand benchmarking to highlight source inspiration and seasonal opportunities for future creators.
CONTENT CLOUD
Get an overview
of the top content, topics and videos in a space
bagel-K8
1.2M
311
any_camer
6.2M
918
d-smith11
523K
891
mygurl-83
491K
0
pardaytt
812K
1112
SO WHAT?
See the words used to discover and broadcast and tie them with paid media/
other media efforts. Spot early trends before the space is crowded, reinforce content marketing and SEO.
Top Hashtags, Topics & Sounds
Understand how users are talking about beer
TOP HASHTAGS, TOPICS & SOUNDS
Beer
988
beertime
509
beertok
506
beerlover
504
beercocktail
99
craftbeer
88
funny
83
isolation
68
inverted
49
brewery
48
buschlight
45
cerveza
44
alcohol
41
fancybeer
41
post volume
2.0K
1.5K
1.0K
0.5K
0
drink
tiktokcom...
person
accessories
art
item
nature
brand
family
furniture
hashtags
SO WHAT?
Stay on tone while staying on brand. See how people are discovering (adjust owned media) and amplifying (recruit key creators) while also having clear and flexible rules on keywords.
Find reciprocal affinity brands, topics, trends that increase reach and frequency opportunities.
Take inspiration from non competitive trends and brands who show unique patterns, topics, and themes. Activate influencers, paid media, and owned content in line with related but not yet overlapping media.
SEE YOUR FANDOM CLEARLY
What communities are active in this conversation?
Identify top influencers who already post by trend
See who’s most actively creating in your space, regardless of their size
Know where in the world your audience is from
Recognize popular adjacent communities
jordi.koalitic
@jordi.koalitic
112 Following
19.7M Followers
363.M Likes
Creative photography. Follow me on IG!
FOLLOW
...
ACTIVE COMMUNITIES
4.25%
drinktok
invatapetiktok
2.91%
2.91%
thicktok
beertiktok
2.68%
iso_beer_tender
@UNCLEISO
451 Following
8.9K Followers
572.9K Likes
Iso Beer Tender, Uncle Iso
FOLLOW
...
2.01%
brweerytok
learnontiktok
1.79%
1.79%
buschtok
drunktok
1.79%
Get started Tracking trending influencers in your space with ViralMoment
Additional Case Studies
Delta Airlines
Helping Delta navigate customer and employee issues BEFORE they go VIRAL.
COMPETITIVE BENCHMARK
We measured #makeuphacks over time, and saw a major trend in October 2021. Some brands were able to capture the VIRALMOMENT while others just watched it past and missed the pre-holiday bump.
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