Learn More
We take pride in helping people from all walks of life achieve the justice and peace they deserve.
COMPETITIVE BENCHMARK
We measured #makeuphacks over time, and saw a major trend in October 2021. Some brands were able to capture the VIRALMOMENT while others just watched it pass and missed the pre-holiday bump.
#Makeuphacks Overview
How many videos were posted each day?
DON’t MISS THE VIRALMOMENT
#eyeshadow hacks took off in September of 2021, and peaked in late October.
Manual reviews took months, if not days, to catch up and take advantage of the trend.
100
90
80
70
60
50
40
30
20
10
0
volume
September
ViralMoment Brands &
Agencies Engage
OCTOBER
Brands Manually Monitoring Jump In
NOVEMBER
Opportunistic Trackers
Jump In
JANUARY 2021
JULY 2021
DECEMBER 2021
35
asmr
30
25
20
15
10
5
0
asmr video
duet with me
stitch
voiceover
eyeshadowhacks
makeuphacks
What video styles are most popular in this community?
challenge
10.77%
flauntitchallenge
7.96%
takethedayoffchallenge
6.15%
fypchallenge
4.62%
intheheightschallENGE
4.62%
catfishchallenge
3.08%
other
59.77%
1
2
3
BRANDS TRENDING IN THIS CONVERSATION
21.26%
5.65%
4.65%
Craft Your Virality Strategy
Confidently Choose Hashtags, Challenges, Video Styles, Posting Times + Influencers Based on What is Blowing Up Accounts In Your Niche
What challenges is this community participating in?
65
TOTAL
Set Strategy &
Measure ROI/ROAS
On Your Campaigns
Confidently Choose Hashtags, Challenges, Video Styles, Posting Times + Influencers Based on What is Blowing Up Accounts In Your Niche
SO WHAT?
Green screen videos were uniquely identified as viral triggers for the #makeuphacks category.
Tracking not just the top videos but the type of content by top videos provides deeper insights to win or retain consumer attention.
If you aren’t looking at the embedded elements of a video frame by frame and only focused on superficial #hashtags or comments you can miss 50%+ of the critical trends.
Additional Case Studies
© 2023 ViralMoment. All rights reserved.