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COMPETITIVE BENCHMARK

#Makeuphacks Overview

We measured #makeuphacks over time, and saw a major trend in October 2021. Some brands were able to capture the VIRALMOMENT while others just watched it pass and missed the pre-holiday bump.

DON’t MISS THE VIRALMOMENT

How many videos were posted each day?

#eyeshadow hacks took off in September of 2021, and peaked in late October.


Manual reviews took months, if not days, to catch up and take advantage of the trend.

volume

100

NOVEMBER

Opportunistic Trackers

Jump In

September

ViralMoment Brands &

Agencies Engage

OCTOBER

Brands Manually Monitoring Jump In

90

80

70

60

50

40

30

20

10

0

JANUARY 2021

JULY 2021

DECEMBER 2021

Craft Your Virality Strategy

Confidently Choose Hashtags, Challenges, Video Styles, Posting Times + Influencers Based on What is Blowing Up Accounts In Your Niche

What video styles are most popular in this community?

35

30

25

20

15

10

5

0

asmr

asmr video

duet with me

stitch

voiceover

eyeshadowhacks

makeuphacks

What challenges is this community participating in?

65

TOTAL

challenge

10.77%

flauntitchallenge

7.96%

takethedayoffchallenge

6.15%

fypchallenge

4.62%

intheheightschallENGE

4.62%

catfishchallenge

3.08%

other

59.77%

BRANDS TRENDING IN THIS CONVERSATION

1

21.26%

2

5.65%

3

4.65%

Set Strategy &

Measure ROI/ROAS

On Your Campaigns

Confidently Choose Hashtags, Challenges, Video Styles, Posting Times + Influencers Based on What is Blowing Up Accounts In Your Niche

SO WHAT?

Green screen videos were uniquely identified as viral triggers for the #makeuphacks category.


Tracking not just the top videos but the type of content by top videos provides deeper insights to win or retain consumer attention.


If you aren’t looking at the embedded elements of a video frame by frame and only focused on superficial #hashtags or comments you can miss 50%+ of the critical trends.

Get started Tracking trending influencers in your space with ViralMoment

Additional Case Studies

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REPUTATION MANAGEMENT

Delta Airlines

Helping Delta navigate customer and employee issues BEFORE they go VIRAL.

Black Gradient Rectangle

COMPETITIVE BENCHMARK

#MakeupHacks

We measured #makeuphacks over time, and saw a major trend in October 2021. Some brands were able to capture the VIRALMOMENT while others just watched it past and missed the pre-holiday bump.