COMPETITIVE BENCHMARK
#Makeuphacks Overview
We measured #makeuphacks over time, and saw a major trend in October 2021. Some brands were able to capture the VIRALMOMENT while others just watched it pass and missed the pre-holiday bump.
DON’t MISS THE VIRALMOMENT
How many videos were posted each day?
#eyeshadow hacks took off in September of 2021, and peaked in late October.
Manual reviews took months, if not days, to catch up and take advantage of the trend.
volume
100
NOVEMBER
Opportunistic Trackers
Jump In
September
ViralMoment Brands &
Agencies Engage
OCTOBER
Brands Manually Monitoring Jump In
90
80
70
60
50
40
30
20
10
0
JANUARY 2021
JULY 2021
DECEMBER 2021
Craft Your Virality Strategy
Confidently Choose Hashtags, Challenges, Video Styles, Posting Times + Influencers Based on What is Blowing Up Accounts In Your Niche
What video styles are most popular in this community?
35
30
25
20
15
10
5
0
asmr
asmr video
duet with me
stitch
voiceover
eyeshadowhacks
makeuphacks
What challenges is this community participating in?
65
TOTAL
challenge
10.77%
flauntitchallenge
7.96%
takethedayoffchallenge
6.15%
fypchallenge
4.62%
intheheightschallENGE
4.62%
catfishchallenge
3.08%
other
59.77%
BRANDS TRENDING IN THIS CONVERSATION
1
21.26%
2
5.65%
3
4.65%
Set Strategy &
Measure ROI/ROAS
On Your Campaigns
Confidently Choose Hashtags, Challenges, Video Styles, Posting Times + Influencers Based on What is Blowing Up Accounts In Your Niche
SO WHAT?
Green screen videos were uniquely identified as viral triggers for the #makeuphacks category.
Tracking not just the top videos but the type of content by top videos provides deeper insights to win or retain consumer attention.
If you aren’t looking at the embedded elements of a video frame by frame and only focused on superficial #hashtags or comments you can miss 50%+ of the critical trends.
Get started Tracking trending influencers in your space with ViralMoment
Additional Case Studies
REPUTATION MANAGEMENT
Delta Airlines
Helping Delta navigate customer and employee issues BEFORE they go VIRAL.
COMPETITIVE BENCHMARK
#MakeupHacks
We measured #makeuphacks over time, and saw a major trend in October 2021. Some brands were able to capture the VIRALMOMENT while others just watched it past and missed the pre-holiday bump.
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